Jet Blue Essay

(1) Jet aristocratical should have communicated in a more effective and efficient manner so as to restore and enhance its image. This practice involves making creation appearances and using the media as a tool in conveying their effort to accept their mis contributes and take the necessary actions so as this incident may not unpatterned again. At the equal time, top management should ensure to keep its parley lines open and updated for replaces so as to bolster and show its commitment towards holdfast the troubles brought about by the Valentines day issue.(2) It may be a feasible strategy to place David Neelman in public television because in that respect are several positive and negative impacts that freighter be generated in the process. One optimistic view is that Neelman can help restore public confidence on Jet Blue and help legitimize and promote the efforts that the company can make to prevent the issue from happening again. another(prenominal) is that it helps appea se angry customers by gaining the assurance and accountability of all the groups problematical in the matter. On the other hand, one setback turns around the change in perception of Jet Blue. This in turn can be manifested in how David Neelman will address the public and the issue on hand.(3) see this alarming issue, one important advertising program must revolve on the idea of restoring customer and investor confidence in Jet Blue. At the same time, it must rethink its strategies surrounding treatment of customers and the overall begin of the airline given this scenario. Another way to enhance this initiative is to establish effort to inform the public about the efforts of Jet Blue to carry on accountable and adaptive to such changes.(4) I feel that if the Customer measuring stick of Rights be implemented, an information campaign be actively presented to Jet Blue customers. Either this can be incorporated within the company website or employees undergo training to be oriente d of this policy changes. In this aspect, I feel that this initiative can be supplemental for the company to convalesce its customer confidence and standing in the airline industry. At the same time, it can also put airline responsibility and accountability into the contiguous level because it is now focused on customer preference. Seeing this, it can entice more people to patronize Jet Blue and change integrity its growth amidst the crisis it faced.